Legal
Privacy Policy
How we collect, use, and protect your personal information when you shop with and use Automate Effect.
Last updated: February 2026
This Privacy Policy explains how Automate Effect (the “Company”, “we”, “us”, or “our”) collects, uses, discloses, and safeguards your information when you visit our website, purchase our NFC plates, stands and cards (the “Products”), or otherwise interact with us. By using our website or purchasing our Products, you agree to the practices described in this policy.
1. Information we collect
We collect the following categories of information:
A) Information you provide directly
- Contact details such as name, email address, phone number, and business name;
- Shipping and billing addresses;
- Order details, including the Products purchased and any customization or design information you submit (for example, logos, images, or a Google Business Profile / review link);
- Communications you send us, such as support requests, quote requests, and messages through our contact forms.
B) Information collected automatically
- Device and browser information (IP address, browser type, operating system);
- Usage data such as pages visited, referring pages, and time spent on the site;
- Cookies and similar technologies (see Section 6).
C) Payment information
Payments are processed by our third-party payment providers. We do not store your full card number or security code on our servers; that information is handled directly by the payment processor.
2. How we use your information
We use the information we collect to:
- Process, fulfill, and ship your orders and manage returns or refunds;
- Produce customized or personalized Products based on the details you provide;
- Provide customer support and respond to your inquiries;
- Send transactional messages such as order confirmations and shipping updates;
- Send marketing communications where permitted by law, from which you can opt out at any time;
- Detect, prevent, and address fraud, abuse, or security issues;
- Improve our website, Products, and services;
- Comply with our legal and regulatory obligations.
3. Legal bases for processing
Where required by law (for example, under the GDPR), we process your personal information on the following bases: performance of a contract (to fulfill your orders), your consent (for marketing and certain cookies), our legitimate interests (to operate and improve our business securely), and compliance with legal obligations.
4. How we share your information
We do not sell your personal information. We share it only with:
- Service providers who help us operate, such as payment processors, e-commerce and hosting platforms, shipping carriers, and email or analytics providers;
- Professional advisers and authorities where necessary to comply with the law, enforce our terms, or protect our rights;
- A successor entity in connection with a merger, acquisition, or sale of assets, subject to this policy.
These providers are only permitted to use your information as needed to perform services for us.
5. Data retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to complete orders, comply with legal, tax, and accounting requirements, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it.
6. Cookies and tracking technologies
We use cookies and similar technologies to keep your session active, remember your preferences, measure site performance, and understand how visitors use our website. You can control cookies through your browser settings; disabling some cookies may affect how the site functions. Where required, we request your consent before setting non-essential cookies.
7. Your rights and choices
Depending on where you live, you may have the right to:
- Access the personal information we hold about you;
- Request correction of inaccurate information;
- Request deletion of your information;
- Object to or restrict certain processing;
- Request a copy of your data in a portable format;
- Withdraw consent at any time where processing is based on consent;
- Opt out of marketing emails using the unsubscribe link or by contacting us.
To exercise any of these rights, email us at automateeffect@gmail.com. We may need to verify your identity before responding.
8. Data security
We use reasonable technical and organizational measures to protect your information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. International transfers
Your information may be processed and stored in countries other than your own, where data protection laws may differ. Where required, we take steps to ensure appropriate safeguards are in place for such transfers.
10. Children's privacy
Our website and Products are not directed to children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us and we will delete it.
11. Third-party links and services
Our Products may direct customers to third-party destinations (such as a Google Business Profile or review page), and our website may link to third-party sites. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.
12. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Material changes will be communicated where required by law. Your continued use of our website or Products after changes take effect constitutes acceptance of the updated policy.
13. Contact us
If you have questions or requests regarding this Privacy Policy or your personal information, contact us at automateeffect@gmail.com.
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